Use Data To Make Better
Business Decisions, Faster
AB InBev, is a multinational drink and brewing company.
It produces and sells approximately 630 beer brands in 150 countries and employs over 130.000 people of which 4.500 are executives and business owners and 3.700 are data analysts.
AB InBev uses data to optimize operations in areas like raw material procurement, marketing, and customer interactions.
The global data platform gathers data from sales, logistics, finance, production, marketing and HR.
The mission for this project was to design, develop and launch a global data platform for ABI employees and provide the tools to allow them make better decisions and gather insights faster.
A. Problem
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No future vision on Data Usage & Management
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No clear understanding of the potential of Data Scientists on the Org
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No global data governance
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Disconnect to global currency
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Tech-centric product and architecture teams
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Low accuracy / Low trust in data
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Work duplication
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Finding data is time consuming
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No culture of data science
B. Solution
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Multi phased plan to enable data to transform business
Identify 3 strategic verticals: Data Consumption, Data Production, Data Governance -
Determine product design vision, strategy and future roadmap
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Identify user pain points and establish success metrics through research and business acumen
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Build dedicated team of design partners from every business vertical
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Establish strategic definitions & capabilities of Global Data Portal
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Build design system for global distributed development
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Design, build and launch Global Data Platform in 6 months
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Support organisation with DataViz Studio
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Nurture data science community with best practices and popular data
C. Impact
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Launched platform in 6 months
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Unified Data Production in secure environment in first year
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Reached KPI: Time to Insight: -30% in Y1, 45% in Y2
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Onboarded 70% of all global data by Y2
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Onboarded 30% of data personnel in Y1
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Onboarded all data personnel in Y2
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All data operations on Global Data Platform by Y3
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Monthly active users:
Y1 - 1.700 / Y2 - 3.500 / Y3 - 8.500 / Y4 - 9.800 -
Reported +100% on company and product-set KPIs for 2021- 2024
D. Scope as Product Design Director
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Part of Strategic Leadership, responsible for product design vision, strategy and future roadmap
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Deliver high-quality products and experiences on time and within budget by collaborating closely with Product, Engineering and stakeholders.
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Lead user research to inform and validate design decisions, and communicate the design vision to teams and stakeholders.
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Supervise the design methodology and process and key technical decisions.
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Recruit, hire and train global design teams, managing and mentoring to ensure collaboration, growth and innovation.
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Implement usability testing strategies to drive continuous improvement based on user feedback and metrics.
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Essential B2B ordering app
for busy baristas and bosses
AB InBev, is a multinational drink and brewing company.
It produces and sells approximately 630 beer brands in 150 countries.
BEES, a business-to-business e-commerce platform to empower small and medium-sized retail partners and help grow their businesses.
The platform transforms the traditional sales model into a digital experience that allows store owners to place orders anytime they want, even outside of traditional business hours; schedule deliveries to arrive when it suits them; and access personalized shopping recommendations designed to improve profits.
A. Problem
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COVID urged the supply chain to adapt quickly
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Low bandwidth cellular reach
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Low spec phones
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Users were new to wholesale purchases via app
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Existing stock-Android app
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Feature-centric product team
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Aggressive growth strategies
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Logistic challenges
B. Solution
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User research: competitive benchmarking, user interviews, user journey mapping
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Establish user flows and sitemap
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Prototyping + User testing
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Usability testing
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App design for retailers
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App design and dashboards for whole sellers
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Beta Launch with design partners
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Build Lite Design System
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Design optimisations for low band usage
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Continuous monitoring of app usage metrics
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Develop Usability testing strategies to drive continuous improvement based on user feedback and metrics.
C. Impact
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20 Countries - 3.8M Monthly active users
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Customers spend weekly av. 28 minutes on platform
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CSAT up by 40% after streamlining Order Error Process
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ABI E-comm rev stream:
BEES 2020: 15% > BEES 2024: 75% -
BEES Marketplace generated 36 million orders and captured 2.5 billion USD in GMV from sales of third-party products this year, growth of 31% and 57% versus FY23 respectively.
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2024 GMV: $65 billion
D. Scope as Product Design Director
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Part of Strategic Leadership, responsible for product design vision, strategy and future roadmap
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Deliver high-quality products and experiences on time and within budget by collaborating closely with Product, Engineering and stakeholders.
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Lead user research to inform and validate design decisions, and communicate the design vision to teams and stakeholders.
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Supervise the design methodology and process and key technical decisions.
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Manage and mentor the BEES global design team
Diagnosing and Treating
850.000 Patients Yearly
Change Healthcare is a provider of clinical information exchange solutions, connecting providers and patients in the U.S. healthcare system. The Change Healthcare Cardiology network reaches 7.000 physicians, 18.000 technicians and administrative personnel.
The design teams' mission was coordinating the product design roadmap with Product and Engineering, concepting, designing, testing and evaluating the existing and future user workflows and product features for various Cardiology reporting modules.
A. Problem
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Converting a stand-alone software suite to a cloud based service
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Legacy software with outdated user experience
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Different stakeholders with conflicting interests
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Designing workflows require a good understanding of the medical field
B. Solution
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On-site user research
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Establishing user flows and sitemap
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Prototyping + User testing
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FDA Compliancy Usability testing
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Beta Launch with design partners
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Continuous monitoring of usage metrics
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Develop Usability testing strategies to drive continuous improvement based on user feedback and metrics.
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Establishing design system for clinical solutions
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Rebuild training sessions from scratch
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Drive operational intelligence by centralizing data in one place: The cardiovascular information system enables secure multi-facility support for reporting, registry, inventory and billing.
C. Impact
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Over 1.200 hospitals employ CH Cardiology Suite for their cardiology work flows
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7000 physicians, 18.000 technicians and administrative personnel are daily users.
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Training, onboarding sessions and retention usage were graded and continuously improved
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CSAT scores went up year by year
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NPS score went up year by year
D. Scope as Product Design Lead
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Leading product design for 5 product teams.
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Responsible for product design vision, strategy and future roadmap
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Deliver high-quality products and experiences on time and within budget by collaborating closely with Product, Engineering and stakeholders.
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Lead user research to inform and validate design decisions, and communicate the design vision to teams and stakeholders.
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Establishing and maintaining a uniform visual language through a design system
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Leading the product design team:
5 UX personnel, Ui specialists, Angular FED engineer, 2 UX writer/researchers. -
Product design quality assessment.
Cyber Security
for Industrial IOT
CyberX accelerates digital innovation by delivering the simplest and most robust solution for reducing risk from unmanaged IoT/OT devices. The company was acquired by Microsoft in 2021.
The CyberX platform comprises a series of tools, ranging from perimeter firewalls and conventional ICS/SCADA defenses to IoT-specific features to provide continuous monitoring and real-time alerting.
The mission for this project was to plot out various ways for the various user roles to enhance their workflow and provide the tools to allow them make better decisions and follow performance and system status.
A. Problem
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Poor understanding of the administrators' workflows and psychological stress during outages and attacks
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Lack of a clear information architecture
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User needs of addressing monitoring, updating protection software and handling attacks in various ways considering the different user roles
B. Solution
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Perform user research
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Establishing design partners
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Performing ideation sessions and validating findings with design partners
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Establish clear guidelines on what the quality bar and release criteria are.
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Getting all teams aligned on what releasable looks like.
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Establishing user flows and sitemap
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Prototyping + User testing
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Beta Launch with design partners
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Develop usability testing strategies to drive continuous improvement based on user feedback and metrics.
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Continuous monitoring of usage metrics
C. Impact
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Company grew twice as fast as the industry benchmark growth rate.
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Easier onboarding and transparant pricing models lead to higher acquisition
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Better adoption by various user roles
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Sharing user feedback and usage metrics with stakeholders had profound effects on the team
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Acquisition by Microsoft in 2021
D. Scope as Product Design Lead
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Leading product design for the various product teams.
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Responsible for product design vision, strategy and future roadmap
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Deliver high-quality products and experiences on time and within budget by collaborating closely with Product, Engineering and stakeholders.
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Lead user research to inform and validate design decisions, and communicate the design vision to teams and stakeholders.
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Establishing and maintaining a uniform visual language through a design system
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Product design quality assessment.