Branding and Visual Identity
Creative Direction for Appnext.com
Appnext Ltd. develops a technology platform that helps developers to build and manage mobile business by promoting applications on iOS, Android, and Web platforms.
As Creative Director, I developed the Appnext brand across marketing and product experiences — from logo and visual identity to UX/UI and design systems. I led in-house and external designers, ensuring consistency across all communication, product, and event touchpoints.
Senior Art Director for FutureBrand London
Cisco Live! is the renowned networking technology brand’s annual conference where customers, partners, prospects, technology innovators, and members of the C-Suite gather for education, networking, and inspiration. From technical sessions to future-focused thought leadership, meetings with Cisco experts to robust online education offerings, Cisco Live! carries the pedigree as the place to transform one’s outlook, career, and potential through direct learning from Cisco’s best and brightest.
My task as Senior Art Director was establishing, endorsing and maintaining a flexible visual identity for an already known brand. The graphical guidelines for the road show required designing elements to create online usage, exhibition design, app design, all in a vibrant, recognizable style.
Senior Art Director for Publicis Brussels
Spa Monopole SA provides non alcoholic beverages in the Benelux.
The Company offers products such as mineral water, juice, soft drinks, and other related products. Spa Intense is one of their leading brands, an intensily bubbly mineral water.
As Senior Art Director, I was responsible for revitalizing the sub-brand by redesigning its logo and developing a new graphic concept for the packaging. I then oversaw all art direction through to final production with the design team.
Art Director for Publicis Groupe Brussels
InBev is a Belgian multinational drink and brewing company based in Leuven, Belgium. It has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Bremen, Johannesburg and others. It has approximately 630 beer brands in 150 countries.
As Senior Art Director, I worked under the Creative Director to design InBev’s global brand guidelines and corporate identity.
These were compiled into comprehensive volumes covering print, events, fleet livery, and signage, and distributed to production agencies worldwide.
I ensured consistent implementation of the brand across all markets and touchpoints.